New marketing director paves the way for Nicolock’s growth

LINDENHURST, N.Y. – Nicolock Paving Stones has appointed Jeremy Mutschler as its director of marketing. Mutschler will oversee all marketing, including advertising, promotions, events and public relations.

A family-owned-and-operated company for 60 years, Nicolock’s success rests on the company’s hardscape/paver products, its proprietary Paver-shield technology and personalized service.

“With more people sequestered at home, the demand for hardscapes to create outdoor living and entertainment spaces has never been greater,” Mutschler said. “I’m proud to represent Nicolock’s products because they provide superior color, strength and beauty. The fact that the company is headquartered on Long Island is an added source of pride for me because I’m a native!”

Mutschler notes he’ll focus on supporting co-marketing efforts with the company’s dealers and contractors.

“Nicolock Hardscape Pro Contractors have been pre-screened to make sure that the best products get the best installation, so we work very hard to support their business,” he said.

These dealers and contractors rely on Nicolock as a single source for hardscapes, fire pits, grills, cleaners, sealers and binding agents. The company currently has four manufacturing plants on Long Island, one in New Jersey, one in Maryland and one in Connecticut.

Mutschler was the founder and managing partner of Long Island-based Promotion Associates Inc., for more than 20 years. In addition, he served as director of operations for the International Student Exchange. This non-profit organization places high school students from more than 40 countries with volunteer host families.

He is a graduate of St. John’s University and Dowling College, where he received his MBA. Mutschler also taught marketing and advertising as an adjunct professor.