Primera names new board of directors

Primera has appointed its new board of directors for the 2024-2025 session. 

Board of Directors for 2024-2025 

• Anthony Luciano, chairman of the board: VP of sales and marketing for Central Turf & Irrigation Supply, previously served as the board's vice-chair. 
• Mindy Vereen-Jackson, vice chairman: President of Vereen’s, two years of service on the board. 
• Frank Lopes, treasurer: Owner of Turfnology, two years of service on the board 
• Matt Schmid, secretary: President and CEO of Superior Turf Services, two years of service on the board 
• Mike Maravich: National Turf Products Manager for Ewing Outdoor Supply, joins the board as a director. 
• Brandon Funk: Chief operating officer of WS Connelly, joins the board as a director. 
• Jordon Droll: VP of Operations at Ameriturf, joins the board as a director. 
• Paul Smith and Allan Smith continue in their roles as directors, with nine and four years of service, respectively, on the board. 
  

“Our new Board Members bring diverse perspectives and a shared commitment to excellence,” says Jeff Braun, CEO of Primera. “We are confident that their leadership will help us navigate the opportunities and challenges ahead, ensuring that we continue to deliver exceptional value to our member-owners and supply partners.”