At his company EverGreen Lawn & Landscape, based in Connecticut, Collin Sieracki says one of the most exciting opportunities is servicing high-profile, celebrity clients.
“I take care of quite a few professional clients — actors, actresses and models,” he says.
And Sieracki notes that serving these famous faces isn’t all too different than any other job the company takes on.
“I try to treat everyone as a normal person and just respect their privacy,” he says. “We’re all the same. But at the same time, they have their regular life on one end of the spectrum and then they come here, and it’s supposed to be relaxing for them and enjoyable. I try to just give them that environment and respect I would want.
“The only thing that really changes is making sure you have your best outfit on and are looking extremely professional,” Sieracki adds.
Sieracki says his brushes with celebrities all started after another local business owner ended up selling his company and offering a few select accounts to Sieracki.
“Once I was in that inner circle, it just kept evolving. Because your name gets around and then it’s about how well you do the work,” he says. “I get calls once a week or every few weeks from people who have just moved to the area. People talk. Whether it’s carpenters or the pool guy, I have a pretty respected name around here. So when they say they want a company that does everything they tell them to call Collin at EverGreen.”
He adds that what draws a lot of clients to EverGreen is its estate management services and being able to fulfill all their needs at once.
“A lot of New Yorkers were looking for someone who could manage their estates and handle everything,” he says. “I was billing everybody under my company, and it was easy for them. I was doing all the legwork and they just got a bill from me.”
Sieracki also says when it comes to these celebrity clients, it’s about going the extra mile — even if the effort goes unseen at first.
“Do any request they want and take pride in the details and that extra five or 10 minutes goes a long way,” he says. “Maybe put a hanging basket or a planter out for their arrival. It’s just doing small little things like that.
“At the end of the day, in this industry we’re kind of the lowest ones on the totem pole and you want to keep your name in the back of their minds and make sure they know you are important, and you do matter, and you aren’t just the lawn mowers,” Sieracki adds.
