Sterling Lighting welcomes Fenig to lead sales process

Sterling Lighting, an outdoor lighting industry, is announcing the appointment of Tom Fenig as the new Head of Sales Development. Fenig is set to spearhead the enhancement of sales processes and the expansion of sales channels, leveraging his vast experience and innovative strategies to drive growth and profitability.

Fenig’s career in outdoor lighting began with his founding of the first and largest outdoor lighting franchise system in the United States, which he grew to 79 locations before its sale in 2008. He later established Imagine Outdoor Lighting with his family, quickly turning it into a regional benchmark for quality and innovative sales approaches.

"We are absolutely delighted to have Tom join our team," says Patrick Harders, CEO of Sterling Lighting. "His exceptional track record and forward-thinking approach to business are precisely what Sterling needs at this juncture. Tom’s ability to invigorate our sales strategies will play a crucial role in our expansion efforts."

Fenig is known not just for his strategic acumen but also for his engaging personality, often infusing humor into his professional interactions to make every business deal as enjoyable as it is successful.

"The one thing I can promise when I work with people is that no one ever falls asleep," he says, reflecting on his approach to business and life.

This new role at Sterling Lighting marks another significant chapter in his professional journey, reuniting him with long-time collaborator Patrick Harders. Together, they aim to extend Sterling Lighting’s market reach and enhance the company’s reputation as an innovator in the outdoor lighting industry.