Turf Masters Brands, a provider of recurring residential lawn care services, announced the acquisition of Fairway Green. Turf Masters Brands also today announced additional companies added to the platform in recent months including Mighty Green Lawn Care Services based in Birmingham, Ala., Perfectly Green Lawn Care out of Atlanta, Ga., and MRW Lawns, Inc. in La Plata, Md. Continuing with Turf Masters Brand’s focus on adding strong, customer-service focused organizations, each entity will continue to operate under their existing names and key business leaders from all four organizations will remain in place. As part of these transactions, nearly 200 team members joined the Turf Masters Brands family. Terms of the transactions were not disclosed.
Fairway Green was founded by Sam Lang in 1989 and operates in both the Raleigh and Charlotte, N.C. markets. Fairway Green provides lawn care as well as tree and shrub care services and prides itself on technician training to ensure safe and effective applications. Adding Fairway Green doubles the company’s presence in North Carolina.
Mighty Green serves both residential and commercial customers in the greater Birmingham and Montgomery areas. Co-Founders Cannon White and Randy Spruiell remained with the business as part of the transaction. Mighty Green significantly expands the company’s existing presence in Birmingham, increasing its ability to service customers in the Alabama market.
Perfectly Green, founded by Graham Stuart, services both residential and commercial customers in the northeast Atlanta area. Perfectly Green augments the company’s existing market position in the large and growing Atlanta metropolitan area.
MRW was founded more than thirty years ago by Rick and Barbara LaNore and services both residential and commercial customers throughout southern Maryland and the Chesapeake River Basin. MRW represents the company’s initial expansion into Maryland.
“We are excited about the results of our expansion efforts in our first six months,” says Keith Freeman, EVP of Corporate Development for Turf Masters Brands. “Our most recent addition of Fairway Green gives us a really strong position in a leading lawn care market within the Southeast. We are proud of these recent additions to the Turf Masters Brands platform.”
"We are first and foremost a lawn care company," says Gary Wilson, EVP of Supplier Development for Turf Masters Brands. “The teams at Mighty Green, Perfectly Green, MRW and Fairway Green each recognized the opportunity our platform provides to carry on the legacy of their business and, above all, ensure that the people and partners that helped them grow continue to thrive as part of our organization."
“We are pleased to continue executing on the strategy we laid out to recruit strong local market leaders to join the Turf Masters Brands platform,” says Andy Kadrich, CEO of Turf Masters Brands. “These brands are all recognized leaders in growing markets, and together we have the combined resources and expertise to provide a broad range of services with industry-leading customer care. We look forward to continuing our growth trajectory with additional acquisitions and organic growth.”
Turf Masters Brands currently operates more than 24 branches across 11 states and employs over 700 team members.
