Turf Masters Brands names Jon Clift as CEO

Turf Masters Brands, which provides recurring residential lawn care services and is a CenterOak Partners portfolio company, has elevated Jon Clift to CEO.

© Turf Masters Brand

Clift has more than 25 years of leadership experience in the residential services industry who has served as chief operating officer of the company since 2022. Former CEO and Turf Masters Lawncare Founder Andy Kadrich will remain on the company’s board of directors and continue to serve as a senior advisor.

This promotion is part of a planned transition of senior leadership of Turf Masters Brands. Since CenterOak’s investment in April 2022, Turf Masters Brands has completed six acquisitions, including the latest addition in December 2023 of Athens, Georgia-based Greenscapes Shrub & Turf. The company’s footprint has expanded to 31 locations across 11 states and coupled with strong organic growth, revenue has tripled during CenterOak’s ownership.

READ MORE: Turf Masters also acquired One Two Tree in South Florida earlier this year | The company also announced more acquisitions last spring

“Jon has made a meaningful impact since joining our team and I am confident he is the right person to lead the Company as we continue to scale,” Kadrich says. “His experience and recognized leadership in the sector will help as we continue our plan to invest in our existing markets and to acquire passionate, talented and customer service-focused operators in the residential lawn services industry.”

“Turf Masters Brands is poised for continued growth thanks to Andy’s leadership and the customer service focused culture his team has built,” Clift says. “I look forward to continuing to expand the Company’s customer base, increase service offerings, and recruit additional strong local market leaders to join our platform.”