Weathermatic adds Hagen, Roberts to executive sales roles

Weathermatic, an irrigation and water management solutions provider, has appointed two new executive leaders: John Hagen as executive director of national accounts, and Gage Roberts as executive vice president – sales, LMC division. 

“We couldn’t be more excited to add John and Gage to the Weathermatic team,” says Weathermatic President Lex Mason. “They are both incredible leaders who are dedicated to bringing best-in-class technology and services to our landscaping and property management partners. I’m thrilled to work alongside them as we continue to change the way that water is managed in our industry.”

As executive director of national accounts, Hagen will lead a team dedicated to building and maintaining relationships with multi-location corporations, property management firms, municipalities, universities and other institutions.

Hagen brings over 16 years of experience in the corporate real estate sector, having served as the global executive managing director for energy and sustainability services at CBRE. His extensive background spans corporate real estate, building products, manufacturing, and GHG management.

"Starting my role as the executive director of national accounts at Weathermatic fills me with excitement and gratitude. It’s an incredible opportunity and a genuine honor to be part of a purpose driven company dedicated to water conservation and innovative smart irrigation technology, along with our impactful ‘Save Water. Give Life’ campaign," Hagen says. "I’m looking forward to working with this team to create meaningful solutions for our clients and help build a more sustainable future.”

Additionally, Roberts will be responsible for overseeing all sales initiatives for Weathermatic’s landscape maintenance contractors division, including new logo acquisition across SMB and enterprise segments and the growth of existing client relationships. His leadership will be key in helping landscape professionals find and use SmartLink by Weathermatic.

Roberts joins Weathermatic with a wealth of experience in sales leadership at Aspire Software. He played a vital role in Aspire’s significant growth, contributing to the company’s evolution from a startup to serving thousands of landscape contractors across the country. Residing in the Nashville area with his wife, Kristen, their son Gavin (8), and daughter Kamryn (4), Roberts brings valuable insights from both the landscaping and technology sectors.

“I am excited to join Weathermatic and be part of their growth in the industry. I look forward to working with the incredible team and continuing to provide valuable solutions to landscape professionals,” Roberts says.