Wind Point Partners acquires ExperiGreen Lawn Care

Wind Point Partners, a Chicago-based private equity firm, has acquired ExperiGreen Lawn Care.

Huron Capital sold its majority stake in ExperiGreen after first partnering in 2022. Huron helped ExperiGreen add 19 acquisitions that drove a greater than 10-fold increase to EBITDA. ExperiGreen ranked No. 60 on Lawn & Landscape's Top 100 list in 2024. 

Founded in 2016, ExperiGreen provides customized lawn care services including fertilization, weed control, aeration, seeding, disease treatment, grub control, perimeter pest control and tree and shrub care. The company serves over 140,000 residential customers through a network of branch locations across nine U.S. states (Midwest, Mid-Atlantic, Northeast) and two Canadian provinces. 

Wind Point is partnering with ExperiGreen’s management team, led by President and Founder John Moehn. Additionally, Luis Orbegoso will be joining ExperiGreen as CEO. Most recently, Orbegoso served as CEO of Nextech, a light commercial HVAC services companies, and was previously president and COO of American Residential Services, a residential HVAC and plumbing company.

“ExperiGreen is exceptionally well-positioned with a clear customer value proposition and incredible organizational culture,” Orbegoso says. “I am thrilled to be joining the team alongside Wind Point’s investment. I look forward to working with the great team in place to accelerate ExperiGreen’s growth and continue to provide high quality services to our customers.”

“ExperiGreen’s recurring services model, strong brand reputation and high customer satisfaction represent a compelling platform for Wind Point to build upon," says Alex Washington, the managing director with Wind Point. "The market potential for continued organic and acquisition-driven growth is robust. We look forward to providing additional capital and support to Luis, John and the team to capture this opportunity.”

Wind Point is an active investor in route-based technician services platforms, with select current investments including SmartCare, Pavion and D&H United.

John Moehn

“Huron Capital has been a great sponsor to help us get to this stage and I believe that we have found in Wind Point the ideal partner to propel our next chapter," Moehn says. "Key near term initiatives will include the continued investment in our employees, processes and tools that allow us to deliver the best work environment and customer experience.”

Following Wind Point’s investment, Court Carruthers and David Alexander will join as board co-chairs. Carruthers is the current CEO of TricorBraun, a board member of Wind Point portfolio company SmartCare and a longstanding member of Wind Point’s executive advisor partner program. Alexander is the former CEO of TruGreen, which ranked No. 3 on Lawn & Landscape's Top 100 list this year, and has been board co-chair for ExperiGreen since 2022. Carruthers and Alexander bring decades of experience driving value creation in C-suite and board-level roles.

Both Huron Capital and Joe Kucik will remain significant investors in the company. Kucik was an early investor in ExperiGreen and is also the founder of Real Green Systems, a leading software company that powers thousands of U.S. independent lawn care businesses.

Greenberg Traurig, LLP served as legal counsel to Wind Point. KPMG LLP provided transaction advisory services. Harris Williams served as buy-side financial advisor in connection with the transaction.