Yanmar Compact Equipment names Cuadrado as Global CEO

Effective at the start of April, José Cuadrado has been appointed Global CEO at Yanmar Compact Equipment and chairman of the board at Yanmar Holdings Co.

Cuadrado replaces Giuliano Parodi, who served in the role for the last six years and is now transferring to manage the Yanmar Group’s Strategy Division as chief strategy officer. 

In a career spanning more than 25 years, Cuadrado brings with him construction, industrial and automotive experience, working at brands that include Ingersol Rand, Doosan and CNH Industrial.

© Yanmar CE

He joined Yanmar CE in early 2023, where he is managing director of the company’s Europe, Middle East and Africa region; markets that equate to a third of the company’s global sales. A search has begun for his replacement, and Cuadrado will combine both Global CEO and EMEA roles until his successor is appointed, from his current base in Europe.

In his new role, Cuadrado is responsible for leading increased organizational integration and improving financial performance, as well as driving customer success through best-in-class product development. He will play an important role in continuing the work of establishing Yanmar CE as a global leader in the compact equipment industry.

“I fully support our current strategy to become a leader in the compact equipment industry. To achieve this, we will continue our journey to become a truly global company, focusing on extending our product portfolio and strengthening our dealer network across all major markets," Cuadrado says. "Equally important, we have very ambitious and exciting plans to embrace upcoming technologies. I’m very pleased to be given this opportunity to continue the good work that has happened under Giuliano’s leadership.”

“José is an experienced and dynamic leader and, having helped shape the strategy as part of the global leadership team since joining the company, is fully aligned to our goals and aspirations,” Parodi says. “We are confident that he will continue to drive Yanmar CE towards meeting its objective of becoming a customer-centric, innovative, global leader in compact equipment. We offer José our full support in his new role.”

A Spanish national, Cuadrado holds a master’s degree in business & economics from University of Valladolid (Spain).