PBI-Gordon hires Jared Hoyle as marketing manager

Before joining PBI-Gordon, Hoyle held marketing and sales positions with Corteva Agriscience.

Savannah Bananas founder Jesse Cole to speak at Equip Exposition

Cole's speech will serve as the keynote at this year's event, which runs Oct. 21-24 this year in Louisville.

TruGreen sponsors Season 3 of Netflix's Full Swing

Full Swing, which originally debuted in 2023, drove 15 million views from Season 1 launch through June 2024.

Halstead Media, NALP set to host 5-session virtual series on marketing

The series covers topics like crafting a clear brand message, clarifying value propositions and more.

Cetane Associates promotes McCauley to director of marketing

For more than six years, McCauley has served as the firm’s manager of administration with a strong focus on marketing.

Landscape Leadership promotes Chad Diller to CEO

Diller takes over for Founder Chris Heiler, who will move into an advisory role.

How to use ChatGPT to enhance daily operations

Adopting AI tools like ChatGPT is just beginning in the lawn and landscape industry.

4 fast fixes to your marketing strategy

Cut through the noise and boost your brand awareness.

Neighborly appoints new CMO

Neighborly, the parent company of The Grounds Guys, makes Stacy Lynn Bourgeois the CMO effective Dec. 2.

Takeuchi-US appoints Ratliff as director of sales, marketing

Jeffrey Ratliff replaces Henry Lawson, who is retiring after six years with the company.