marketing
Play ball: TruGreen partners with Minor League Baseball
The deal includes activations across all 120 clubs, a makeover of the home dugout in each market, sponsorship of select MiLB team grounds crews and a new initiative called “TruGreen Spaces."
More in marketing
Davey Tree names Scott Hyland its SVP of marketing
Hyland began his career with Davey in 2003 as a communications specialist on the corporate communications team.
Savannah Bananas founder Jesse Cole to speak at Equip Exposition
Cole's speech will serve as the keynote at this year's event, which runs Oct. 21-24 this year in Louisville.
TruGreen sponsors Season 3 of Netflix's Full Swing
Full Swing, which originally debuted in 2023, drove 15 million views from Season 1 launch through June 2024.
Halstead Media, NALP set to host 5-session virtual series on marketing
The series covers topics like crafting a clear brand message, clarifying value propositions and more.
Cetane Associates promotes McCauley to director of marketing
For more than six years, McCauley has served as the firm’s manager of administration with a strong focus on marketing.
Landscape Leadership promotes Chad Diller to CEO
Diller takes over for Founder Chris Heiler, who will move into an advisory role.
How to use ChatGPT to enhance daily operations
Adopting AI tools like ChatGPT is just beginning in the lawn and landscape industry.
4 fast fixes to your marketing strategy
Cut through the noise and boost your brand awareness.
Neighborly appoints new CMO
Neighborly, the parent company of The Grounds Guys, makes Stacy Lynn Bourgeois the CMO effective Dec. 2.
Takeuchi-US appoints Ratliff as director of sales, marketing
Jeffrey Ratliff replaces Henry Lawson, who is retiring after six years with the company.
