Potential clients aren’t just looking for reviews before hiring a lawn and landscape company. They’re also looking for a way to make sure a company is knowledgeable. Customers are doing their research before they buy and providing that information gets you ahead says Paige Worthy, client services at Landscape Leadership, an inbound marketing agency for the green industry.
“Your prospective customer already has their mind made up 70 percent of the way by the time they contact you,” she says. “So it’s safe to say I think that the customer is fully in control of the buying process now.”
Helping potential clients solve their lawn or landscape problems and providing them with quality information puts you in front of the customer first, and Worthy says they’ll likely stick with you to a sale.
“It’s about information and it’s about trust and understanding that’s how buying happens these days,” Worthy says. “Being ready with answers and information puts you ahead of the game.”
Village Green provides a blog and a newsletter with localized tips and tricks for maintenance. Hyatt says it helps his company stand out against the national competitors and adds credibility. “The Texas climate is different and the Dallas area in particular,” he says. “The soil is different, the climate is different than other places and by sending out educational information it helps establish our authority in this area.”
