TruGreen sponsors Season 3 of Netflix's Full Swing

TruGreen has announced its title sponsorship of Season 3 of Full Swing, a Netflix Sports series that follows professional golfers on and off the course during competition season. The sponsorship will run on Netflix's ad-supported plan.

Full Swing, which originally debuted in 2023, drove 15 million views from Season 1 launch through June 2024. 

TruGreen, which ranked No. 3 on Lawn & Landscape's Top 100 list last year, is also the Official Lawn Care Treatment Provider of the PGA Tour. It recently announced their new ad campaign featuring PGA Tour players Jason Day, Ben Griffin and Patton Kizzire.

"Our new creative campaign, which focuses on helping customers achieve their own golf course quality lawn, is a natural fit with Full Swing," says Alyssa Puketza, chief marketing officer. "The show gives viewers an inside look at some of the top maintained golf courses in the world. Golfers understand the level of care golf course grass requires, and this sponsorship allows us to connect with an audience that values that same attention to detail in their own backyard, enhancing our campaign's message."

TruGreen is in their fifth year of partnership with the PGA Tour.

"The PGA TOUR values its relationship with TruGreen, and we are excited to see our partnership reach new heights as we celebrate five years together," says Chris Wandell, senior vice president, media, for the PGA Tour. "Full Swing has captured the attention of core and casual golf fans alike, and we are eager to introduce TruGreen's quality and dedication to the show's new and returning viewers."